FlowSmart Technologies came to us to plan, design, market and promote their new product line for home and industrial water leak detection system.
The first challenge was how to market a preventive product. Buying a device to detect water leaks before they occur is not high in the shopping list of home owners or businesses. Then, as with any technologically complex product new to market, we had to find the right formula how to speak to both residential and commercial customers: not too simple but not too complex.
The first step was to determine the commercial brand name. Our recommendation: LeakiQ.
scope & timeline
"An indispensable partner"
Both the quality of the work and their consulting expertise made possible to launch our new product in way less time and budget as we originally calculated.John C. CEO